About Fürstenberg Maritime Advisory

We are a micro consultancy with macro ambitions/20+ years of leadership experience in the maritime sector

Sofia

Sofia is passionate about innovation and solving bigger problems for a better future. She has dedicated her career to use her skills, knowledge and experiences to create positive impact for the maritime industry, and for long-term sustainability overall. With a background from DNV and Maersk, she has built her name in the industry as a brave and trusted partner for change. She is an analyst at the core, and is renowned for her ability to untangle complexity and create common ground for fact-based strategic decision-making. She is a highly skilled communicator and facilitator, and recognized as one of the top 100 women in shipping.

    • MSc in Chemical Engineering from Lund Institute of Technology

    • EMBA in Shipping & Logistics from Copenhagen Business School

    • Executive Diploma from Haas Business School, Berkeley

    • Certified Better Business Acceleration Leader.

    • Unafraid and inquisitive mindset

    • Very strong knowledge base

    • Highly experienced in facilitation, public speaking, and thought leadership

    • Proven ability to structure and deliver complex, multi-stakeholder programmes

    • Multilingual and high cross-cultural awareness

  • 20 years’ experience spanning strategy, innovation and technical delivery across the maritime sector

    • Applying outside-in, inside-out perspectives of the maritime industry

    • Connecting innovation models with sustainability impact opportunities

    • Approaching sustainability through risk and strategic foresight

    • Structuring cross-industry collaboration and innovation ecosystems

Conor

Conor is passionate about ocean health and combining his diverse maritime operational and managerial experience for the greater good. With vast experience in the maritime and offshore sectors through Maersk, Conor has the deep insight neccesary to facilitate the sustainable energy shift. A highly skilled communicator, he combines his knowledge of high-risk maritime and offshore management, with his profound curiosity for sustainable practices, to bring clarity and compassion to the challenges and opportunities for sustainable shipping.

    • MSc in Chemical Engineering from Lund Institute of Technology

    • EMBA in Shipping & Logistics from Copenhagen Business School

    • Executive Diploma from Haas Business School, Berkeley

    • Certified Better Business Acceleration Leader.

    • Unafraid and inquisitive mindset

    • Very strong knowledge base

    • Highly experienced in facilitation, public speaking, and thought leadership

    • Proven ability to structure and deliver complex, multi-stakeholder programmes

    • Multilingual and high cross-cultural awareness

  • 20 years’ experience spanning strategy, innovation and technical delivery across the maritime sector

    • Applying outside-in, inside-out perspectives of the maritime industry

    • Connecting innovation models with sustainability impact opportunities

    • Approaching sustainability through risk and strategic foresight

    • Structuring cross-industry collaboration and innovation ecosystems

Our Story

November 2026 marks 7 years working together in FMA.

During this time we have engaged heavily with the maritime energy transition, including attendance at the IMO. We have engaged in full scope sustainability strategy development for maritime actors and undertaken further formal education in holistic sustainability. Our work has taken us to research and report writing, public speaking, webinar production and written media. We have even produced short films. We are ever more fixed on our objective to assist the maritime industry with transition to a sustainable future. Our favourite work is sustainability strategy development, where we join with an organisation for a time and lead them on a winding journey of discovery. We only step off only when a team is enlightened, organised and confident about their sustainability strategy, a strategy which should provide real positive impact, revealing opportunity and provide resilience.

Sustainability in shipping:

The maritime shippings critical role in reversing a negative trend

Maritime like almost every industry, is measured by financial success. B Corp and similar structures based on impact business models are virtually non-existent in maritime and the industry is barely aware of their definition or even existence.

We cannot expect the maritime industry to become impact-based or adopt any B Corp philosophies overnight. This is a journey that must start with education and capacity building.

We started FMA because we are extremely concerned for the future and see a current path that will not support humanity or the environment in any meaningful way. Certainly, we do not see a trajectory of sustainable growth, instead a scenario where planetary decline creates a human competition cycle which tends to negate all the positive growth improvements gained in recent centuries. Indeed we see a lot of work required to restore the biosphere, not only protect it.

We see shipping leadership as having a critical role in reversing the negative trend. Few other industries have such potential influence due to their global influence and reach.

Our Purpose

Our mission is to lead the transition of the maritime industry to provide a fully sustainable service.

Our partners

We partner with purpose driven leaders and forward thinking maritime organisations that are looking to embed sustainability into their core strategy.